For any progressive-leaning person disappointed with the results of the election, bear me out. There really is a red wall to overcome, and that red wall is comprised of these people:
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Evangelicals" is an umbrella term that encompasses numerous Protestant denominations that share core tenets of Christianity. This includes the Bible as the ultimate moral and historical authority, the desire to evangelise and spread the faith and the need for a religious conversion known as being "born again".
The U.S. population is roughly 300 million, of which 75% self-identify as "Christian", or 225 million.
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More than a quarter (25.4 percent) of US Christians identify as evangelical, according to the latest Pew data. Of that number a vast majority, 76 percent, are white
So, 57.15 million self-identify as "evangelical Christian", and 43.43 million of those are white.
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"Across all racial groups, those who define themselves as evangelical tend to be much more conservative than those who do not define themselves with that label," said Janelle Wong, a professor of American studies at the University of Mary and the author of, Immigrants, Evangelicals, and Politics in an Era of Demographic Change.
There, then, is the red wall. 57.15 million who are "much more conservative than other conservatives" of which 43.43 are also white. And it is now apparent after two election cycles that this group also shows up at the polls to vote. When you have someone cynical enough to make a pretense of believing as they do, throwing some crumbs at them, and making them "believe" you can see why it is a formidable task to turn them away from demagoguery that appeals to emotions rather than intellect.